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A great name is the beginning of a great brand. It should be memorable and create a certain feeling when heard. Here's a quick how-to on creating one and making sure it's not already used.

不同凡響的名稱是偉大品牌誕生的開始。在人們聽到你公司名稱的時候應該容易記住，帶來一定的沖擊感。

Difficulty: Average

難度：中等

Time Required: A few hours

要求時間:幾個小時

Here's How:

步驟如下：

1. Brainstorm. Think about how you want people to feel when they hear the name. Write down the words on paper and then categorize them by primary meaning.

頭腦風暴。考慮一下你想要人們在聽到你公司名稱的時候怎么想。在紙上記下這些詞匯，然后按其原意進行分類。

2. Relate. Think about related words and phrases that evoke the feelings you want. Hit the thesaurus and find all the synonyms for your words and phrases.

相關性。想一想能夠喚起你想要的感覺的相關詞匯。去查詞典，并找出你想要的詞匯和短語的所有的同義詞。

3. Relate more. Find out the Greek and Latin translations of your words. Figure out what colors, gemstones, plants, animals, etc., relate to your words.

更多的同義詞。找出所有詞匯的希臘和拉丁語翻譯。找出和你想要的詞匯相關的顏色，寶石，植物，動物等。

4. Experiment. Start playing with combinations of your various words and partial words. Don't be judgmental now - just make a list.

實驗。開始將不同的詞組合起來。現在只是做個清單，先不要評判。

5. Reflect. Review your list and just give some thought to each name. How does it make you feel when you hear it?

仔細考慮。重新審查你的清單，想一想每個名字，當你看到每個名字的時候感覺如何?

6. Communicate. Go over the list with someone you trust. Have them tell you how each name makes them feel, and how memorable they think it is.

交流。和你信任的某人共同探討這份清單。讓他們告訴你對每個名字的感覺，還有他們認為可記憶度怎么樣。

7. Prioritize. Throw out any that just don't fit and make a prioritized list of the rest.

挑選。剔除那些不符合的，然后將剩下的名字排列出先后順序。

8. Check trademarks. Make sure no one is using that name in your line of business. You may be able to use the name in a completely different business, but be aware that it may create confusion for both you and them.

檢查商標。要確保在你的行業內沒有人用這個名字。你可以在不同的領域采用相同的名稱，但是要注意會引起你和別人的混淆。

9. Check domain names. You want to make sure that an appropriate domain name is available. You want YourCompanyName.com, of course. If that's not available, you may want to reconsider.

檢查域名。要確保一個合適的域名是否可用。你會想要"公司名詞。com"這樣的域名。但是如果這個不可用的話，也可以考慮其他的域名。

10. Search the internet. Even if someone doesn't have the domain, you still want to see what else is out there that has the same name. That doesn't mean you don't use it if you find something, but you need to know.

在網絡上搜索。即使別人沒有占用該域名，你也要查出用同一個域名搜索會出來什么樣的結果。但是這并不是說，如果你搜出了一些結果你就不能用該域名，僅僅是你要做到心中有數罷了。

11. Check company names. If you're planning to incorporate, check with the Secretary of State (or other appropriate office outside the U.S.) of the state you're planning to incorporate in.

檢查公司名稱。如果你計劃創辦公司，要先咨詢公司所在地的州部長。